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CALL TRACKING

Call Tracking That Shows You What Every Call Was Worth

See which campaigns, ads and keywords make the phone ring, what each caller actually wanted, and which calls turned into revenue. Built and supported in the UK.

Trusted by businesses across the UK

UK-built. UK-supported. Monthly rolling plans.

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What it is

Call tracking, in plain terms

Call tracking connects a phone call back to the marketing that caused it. Clear Ring gives each visitor a number tied to how they found you, so when they ring, the call arrives already labelled with the source, campaign and keyword behind it.

Which advert produced the call

Not just that the phone rang. The campaign, the ad, and on paid search the keyword the caller typed before they picked it up.

What was said, and what it was worth

The conversation is transcribed and given an outcome you defined yourself, so a booked job is never counted the same as a wrong number.

What happened after the call

Quotes and invoices attach back to the enquiry that started them, so a campaign is measured on revenue rather than ring volume.

How it works

From keyword to invoice, in four steps

The same journey every enquiry takes. Press play on any step, or let it run.

How a call becomes attributed revenue
Google search
Sponsored
Spiral Duct Supplier · Next Day Delivery
www.example-ductwork.co.uk
Full range of spiral duct and fittings, cut to length, delivered nationwide.
keyword: "spiral duct supplier"
Your website
The number changes to match the click
0151 456 0412
This visitor arrived from Google Ads, so they see a number reserved for that source. Somebody arriving from organic search sees a different one.
Source, campaign and keyword stored against the visit
The call
4 min 12 sec · transcribed and analysed
"...we're after a price on 200mm spiral, about forty lengths, delivered to site next week..."
Outcome, from your own list
Booked Job Quote Requested Wrong Number Job Seeker
Back to Google Ads
Only what you count as real
£4,800 invoiced, attributed to that keyword
Booked jobs and genuine enquiries are sent as conversions. Wrong numbers and job seekers are held back, so bidding learns from revenue rather than from every ring of the phone.

Dynamic number pools

Your call tracking numbers look after themselves

Every visitor sees a number that ties their call back to how they found you. You never buy, assign or manage a single one of them. The pool is created with your account and looked after from our side.

One pool for the whole website

Not one per campaign, one per channel and another for organic. A single pool covers the site, and Clear Ring works out which source each call came from.

It tops itself up

If your traffic rises far enough that the pool would start to strain, Clear Ring adds numbers to it automatically. There is nothing to monitor and no point at which a busy week costs you accuracy.

Your numbers are not shared with anyone

Two customers who both need an 0151 get two different numbers. Nothing in your pool is ever shared with another live account, so a number that reaches you today cannot be reaching somebody else at the same time.

A call days later still counts

Numbers stay in service, so someone who wrote yours down and rang a week later still gets through, and the call is still credited to the campaign that brought them to you.

What you can see

The call tracking reports you will actually live in

Not “powerful insights”. These are the reports in the product. Hover any of them to see what it does.

ConvertIQ

Blocked Opportunities

Leads with real intent that stalled behind one specific, solvable objection. Each one shows the quote value sitting behind it, so you can see what is worth going back to rather than guessing.

ConvertIQ

Decision Ready Leads

The leads showing buying signals right now, ranked. Your sales team calls the people most likely to buy first, instead of working down a list in date order.

ConvertIQ

Stalled Leads

Revenue already in your pipeline that has gone quiet, with the reason it stopped moving. Most businesses are sitting on more of this than they expect.

Attribution

Journeys

The full path someone took before they became a customer, across every visit they made. Repeat interactions merge into one profile, so the same person is never counted as four separate leads.

Attribution

Source

Which sources produced leads, how many were genuinely qualified, and what they were worth. The report most people open first, and the one that settles arguments.

Attribution

Leads by keyword

Which search terms produced enquiries worth having, not just clicks. This is the one that changes how a Google Ads account gets managed.

Attribution

Campaign and medium

Your UTM campaign and medium tagging, read back against outcomes and revenue. Useful when the same campaign runs across email, social and paid at once.

Attribution

Landing page

Which pages turn visitors into enquiries, and which quietly take the traffic without ever producing one.

Every one of these filters down to the individual call, the keyword behind it and the outcome it was given. See it on your own numbers.

Further reading

More on call tracking

Written for people working this out, not for people already sold on it.

The plain explanation, including the bit about whether it affects your Google rankings.

Number pools explained: how the swap happens, how many numbers you need, and what happens when someone rings a week later.

What sits behind the headline price, and the four questions that catch people out.

How we differ

Most call tracking stops at the call

Plenty of platforms tell you which source produced how many calls, and leave you to build and manage the number pools yourself. Clear Ring sets the numbers up for you, and then keeps going past the call to what it was worth.

Nothing for you to build

Numbers are swapped and forms are captured automatically. No pools to size, no hidden fields to add, no per-platform plugin to keep working.

Reports anyone can read

You should not have to be a marketer to read your own numbers. The reports say which campaigns produced good enquiries and what they were worth, in those words.

One click into your ad platforms

Google Ads, Microsoft Ads, analytics, your CRM and your accounts package. Connect them once, and outcomes flow back to the platforms spending your budget.

The journey, not the call count

Call volume by source is where most platforms finish. Clear Ring analyses what was said and what happened afterwards, so the answer is which marketing made money, not which made the phone ring.

UK built

UK call tracking software, run by people you can ring

Most of the call tracking software sold in the UK is American. That is fine until you need a number in a specific area code, a VAT invoice, or somebody to answer the phone before five in the afternoon.

A UK company, not a UK sales office

Clear Ring Ltd is registered in England and based in Liverpool. Support is answered here, in UK hours, by people who work on the platform rather than by a first line script.

Numbers in the area codes you actually need

A call tracking service built elsewhere tends to treat UK geography as an afterthought. Local numbers in the right area codes matter to a business whose customers expect a local firm, and they are the default here.

ISO 9001 certified and ICO registered

Independently certified quality management, and registered with the Information Commissioner’s Office. Both matter if you are recording conversations, and both are checkable rather than claimed.

Monthly rolling, priced in pounds

No annual lock-in to get a sensible price, no currency conversion on the invoice, and no support ticket that gets picked up when the east coast wakes up. See the pricing page for the numbers.

MARKETING INTEGRATIONS

Works with what you already use

Clear Ring connects with the tools you already rely on: your ad platforms, analytics, forms, live chat and accounting software. Lead and revenue data flows into one place, and meaningful conversions flow back to the platforms spending your budget.
Google AdsMeta
Microsoft AdvertisingGoogle Analytics
WebhooksAPIZapier
XeroShopifyTypeform
QuickBooksWooCommerceGravity Forms
SageBigCommerceCrisp
SquarespaceDriftNinja Forms
Clear Ring

Verified G2 reviews

Rated 5 stars by the businesses using it

★★★★★

“Clear Ring has driven a remarkable increase in leads, with a 300% uptick attributed to its use. The clarity it provides on marketing efforts is invaluable, offering concrete proof of successful strategies.”

Robert B.Agency Owner · Verified G2 review
★★★★★

“Clear Ring has been phenomenal in tracking and attributing actions that were previously untraceable. We really feel that Clear Ring has already proved its worth by delivering measurable value. Full marks for the customer support.”

Amer M.Sales Development Representative · Verified G2 review
★★★★★

“As a marketing expert you always keep an eye on which ads are bringing in golden customers and which are just wasting time and budget. Clear Ring is a game changer in this field, telling you exactly where to focus your efforts.”

Verified UserConsumer Services · Verified G2 review
★★★★★

“Real-time insights from the top phone call attribution tool boost our ability to evaluate campaigns and determine return on investment. Our keyword call tracking is producing useful results.”

Moiza A.WordPress Developer · Verified G2 review
★★★★★

“We started using Clear Ring and found it cool in tracking and attributing actions that were previously untraceable. Clear Ring is offering measurable values to boost our growth.”

Qurat-Ul A.Social Media Manager · Verified G2 review
★★★★★

“We had a limited budget. Clear Ring was picked up to track our marketing campaigns and give us clear visibility into the likely conversions, thus achieving best possible results.”

Verified UserMarketing · Verified G2 review

Got Questions? We’ve Got Answers

Frequently Asked Questions

Yes. Clear Ring supports call tracking numbers in multiple countries, giving you flexibility whether you’re running campaigns locally or internationally.

Absolutely. Use dynamic numbers for your website, PPC, and digital ads, or static numbers for print, directories, and other offline sources. Everything is tied together in one dashboard.

Yes. The Intelligence Suite transcribes and summarises calls, scores each enquiry, applies your own outcome list and surfaces the leads worth ringing back. It is a bolt-on rather than something every plan pays for.

Very accurate. We use advanced speech-to-text models alongside our own AI to generate summaries and sentiment analysis, ensuring you capture the full meaning of every call.

No. Clear Ring runs on simple monthly subscriptions. You can cancel anytime, and your account remains active until the end of your billing period.

Google Ads, Microsoft Ads, Meta, GA4, Xero, QuickBooks and Sage, plus a REST API and webhooks for anything else. Lead and revenue data flows in, and real conversions flow back out.

Each plan includes a set bank of minutes. If you go over, additional usage is billed at the rates shown on the pricing page and inside your account. You’ll also receive alerts as you approach your limit.

Yes. By logging quotes or invoices in Clear Ring, or connecting with accounting/CRM platforms, you can link calls directly to revenue. This makes it easy to measure ROI in real financial terms.

Yes. We are ISO 9001 certified, ICO registered, and fully GDPR compliant. All data is encrypted in transit and at rest, and processed only by approved sub-processors.

We combine ease of use with depth of reporting, flexible month-to-month pricing, and AI-driven insights. Customers consistently highlight the clarity of our dashboard and the quality of our support.

Yes. Around fifty agencies run client accounts on Clear Ring. You switch between accounts from one login, and each client gets reporting that shows what their marketing produced in revenue.

Our support team is available via phone, live chat, and email during business hours. We aim to respond within 24 hours, and most queries are resolved much faster.

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