Call Tracking FAQs: Everything You Wanted to Know Before You Start
How Clear Ring works, what it costs, what it connects to, and whether any of it affects your search rankings.
GETTING STARTED
Setting Clear Ring Up
What is call tracking?
Call tracking shows you which marketing produced each phone call. Clear Ring gives your sources and campaigns their own numbers, so when someone rings you can see the channel, campaign, keyword and landing page that brought them, instead of guessing. More on call tracking.
Do I have to change my phone number?
No. Your existing number keeps working and calls still route through to you exactly as they do now. Clear Ring shows a tracking number to visitors on your website, and can give individual campaigns their own number.
Is it complicated to install?
It is a single tracking script on your site. Forms are picked up automatically, so there is no per-form setup and no plugin to install. Ecommerce purchase tracking uses a short snippet at checkout, which is documented. Onboarding includes a one-to-one call with UK-based support to help you configure it.
How long does setup take?
Adding the script takes minutes. Getting the most out of it, defining your outcomes and connecting your ad platforms and accounting software, is what the onboarding call is for.
Can I roll it out gradually, one campaign at a time?
Not quite, and that works in your favour. Once the tracking script is on your site everything is tracked from that moment, every call, form, chat and event, across every source. There is nothing to switch on campaign by campaign and no phased configuration to work through. You get complete data from day one and decide what to act on afterwards.
How do I know it works before committing?
Start the free trial on your own site, or book a demo and we will walk through it against your own advertising. Clear Ring is rated 5 stars on G2 by the businesses using it.
HOW THE TRACKING WORKS
What Gets Captured, and How
Will call tracking affect my SEO?
Not when it is done properly. Clear Ring swaps the number shown to website visitors, which is not what search engines use to judge your business. What matters for local search is that your real number stays consistent across your Google Business Profile, directories and citations, and it does. Keep your genuine number in those listings and tracking numbers on the site, and there is no ranking impact.
What if a customer notices the number changing?
Every tracking number routes straight through to your real line, so the caller experience is identical. In practice a visitor sees one number during their visit and reaches you on it as normal.
Does Clear Ring only track phone calls?
No. Calls, form submissions, live chats and website or ecommerce events are all captured and attributed to their source in one place. Repeat contacts group into a single customer profile, so the same person is not counted as four separate leads. See form tracking and live chat tracking.
Can I see which keyword produced a call?
Yes. Alongside the source, campaign and landing page, keyword detail is available for the campaigns that carry it, so you can see the terms that actually make the phone ring rather than only the ones that get clicks.
How is this different from Google’s own call conversion tracking?
Google can tell you a call happened. It cannot tell you whether it was a genuine enquiry, a wrong number, a job seeker or an existing customer, and it cannot tell you what the enquiry was worth. Clear Ring adds the outcome and the revenue, then sends only the conversions that matter back to the platform.
AI & LEAD QUALITY
Separating Real Enquiries From Noise
What does the AI actually do?
The Intelligence Suite transcribes calls, analyses the conversation, and tags each enquiry with outcomes you define yourself, such as Booked Job, Callback Requested, Wrong Number or Job Seeker. Nobody has to sit listening to recordings to find out which campaigns produced real enquiries.
Do I have to use the outcomes you provide?
No, the opposite. You define your own outcome list to match how your business actually works, including your own service lines, and the AI applies them consistently across calls, forms, chats and events.
Is the AI included or an extra?
The Intelligence Suite is an optional add-on at £60 per month, and it is included free for the length of your trial.
ADVERTISING & INTEGRATIONS
Feeding the Platforms That Spend Your Budget
Which advertising platforms can Clear Ring send conversions back to?
Google Ads and Meta, using the same method. You choose which lead types are sent, calls, forms, chats or events, and which outcomes qualify, so spam, job seekers and existing customers never train your bidding. You can run separate conversion actions for different stages, from qualified lead through to booked job.
What does Clear Ring integrate with?
Google Ads, Meta, Microsoft Ads and Google Analytics for advertising and reporting; Xero, QuickBooks and Sage for invoices and revenue; webhooks and an API for anything custom. Live chat platforms including Crisp, Drift, Jivo, Pure and Tawk are supported. See all integrations.
Do I need a separate integration for every form on my site?
No. The tracking script detects the forms already on your site automatically, so there is nothing to configure per form and no plugin to install, whichever form builder you use.
How does revenue attribution work?
Quotes and invoices are connected back to the enquiry that started them, either through your accounting software or by importing sales data directly. Each campaign then carries two numbers that matter: the pipeline it created and the revenue it actually produced. It does not require changing the systems you already use.
PRICING & PLANS
What It Costs
How much does Clear Ring cost?
Plans start at £150 per month with 500 call minutes included, then £220 and £310 for larger volumes. All prices exclude VAT. See the full pricing page.
What happens if I go over my included minutes?
Extra minutes are charged per minute and the rate falls as you move up: 5p on Starter, 4.5p on Business and 4p on Business Plus. There is a calculator on the pricing page if you want to model your own volume.
Is there a free trial, and do I need a credit card?
Yes, 30 days free with the AI Intelligence Suite included. No card required, just skip that step.
Am I tied into a contract?
No. Monthly plans roll month to month and you can cancel before your next renewal. Annual plans are available at a lower effective rate if you would rather commit.
Can I change plan later?
Yes. Plans are designed to be moved between as your volume grows, and the per-minute rate improves as you go up.
NUMBERS & SWITCHING
Getting Your Numbers Onto Clear Ring
Can I keep the tracking numbers I already have?
Yes. Existing numbers can be ported across, so you do not lose numbers that are already printed on vans, adverts or directory listings. Tell us what you are moving and we will handle it with you as part of onboarding.
Do you offer international numbers?
Yes, on a custom plan. Clear Ring is a UK platform and the standard plans cover UK numbers, so if you need numbers outside the UK, talk to us and we will price it around what you actually need.
Can I track offline sources like print, vans or directories?
Yes. Static numbers can be assigned to individual offline sources, so a number on a van, a printed advert, a directory listing or your Google Business Profile can each be measured separately.
How many tracking numbers do I get?
Static numbers are included with every plan, 5 on Starter, 10 on Business and 15 on Business Plus, alongside the dynamic pool used for website visitors. Additional numbers are priced separately.
SECURITY, SUPPORT & AGENCIES
Working With Clear Ring
How secure is my data?
Clear Ring is registered with the ICO and holds ISO 9001 certification. Two-factor authentication is available on accounts, and multi user access lets you control who sees what.
Where is my data hosted?
In the UK, in London data centres. Your call recordings and lead data do not leave the country.
How long is my data kept?
Data is retained for 24 months by default, and an add-on is available to extend that to six years if you need a longer history. If you leave, numbers are held for 10 days, data is archived for a further 10 days and then permanently deleted within 30 days. The detail is set out in our terms and privacy policy.
What support do I get, and what does it cost?
Support is free and UK-based, during UK business hours. Onboarding includes a one-to-one call to help you configure tracking around how your business actually works rather than leaving you with documentation.
Can agencies manage more than one client?
Yes. Agencies run Clear Ring across multiple client accounts and switch between them, with multi user access available on Business and Business Plus.
Is Clear Ring UK based?
Yes. Clear Ring is built and supported in the UK, hosted in London, registered with the ICO and holds ISO 9001 certification.
STILL DECIDING?
Try It on Your Own Marketing
Set up takes a single tracking script, with UK-based support to help you configure it. Monthly plans from £150/month with 500 call minutes included. No long-term contract on monthly plans, cancel before your next renewal.
- Easy setup & UK-based support
- Transparent pricing with flexible plans
- Calls, forms, chat & ecommerce tracking included
- Track all leads in one platform
- Monthly rolling plans, cancel before your next renewal