“Clear Ring has driven a remarkable increase in leads, with a 300% uptick attributed to its use. The clarity it provides on marketing efforts is invaluable, offering concrete proof of successful strategies.”
Robert B.Agency Owner · Verified G2 reviewEVENT & ECOMMERCE TRACKING
Event Tracking That Connects Every Purchase Back to a Campaign
Checkouts, baskets, bookings and downloads, tracked with their value and tied to the marketing that produced them, even when the customer comes back days later on a different device.
Trusted by businesses across the UK
UK-built. UK-supported. Monthly rolling plans.
What it is
The actions that lead to revenue, not just pageviews
Checkouts, add to basket, downloads, bookings, video plays, any action that signals somebody is buying. Tracked with their value, and tied to the campaign that produced them.
Ecommerce, with the money attached
A purchase carries its real value, so a campaign is judged on revenue rather than on how many people reached the basket.
The steps before the sale
Add to basket, quote requests, downloads and bookings all count as events, so you can see where people stop as well as where they buy.
Sent back only when it matters
Choose which events reach Google and Meta. A £4,000 order and a brochure download should not train your bidding the same way.
One customer, one journey
The same person, across devices and channels
People rarely buy in one sitting. They ring on a phone, think about it, then come back on a laptop days later. Counted separately, your best campaign looks like your worst.
Checkout
Commercial vinyl · 40 m²£3,760.00
Delivery£420.00
Total£4,180.00
Order placed
The event fires with its real value
Eventpurchase
Value£4,180.00
Emailj.•••••@•••••.co.uk
Session sourceOrganic search
Matched
This buyer rang you four days ago
Monday, mobile Google Ads · "commercial flooring supplier"
Called · 4 min 12 sec
Called · 4 min 12 sec
same email
Thursday, desktop Organic search
Checkout · £4,180
Checkout · £4,180
Credit where it is due
The paid click gets the sale
£4,180 attributed to "commercial flooring supplier"
Without the match, organic takes the credit and the Google Ads campaign looks like it produced a phone call and nothing else.
Clear Ring joins the two together using an identifier the customer has already given you, typically an email address or phone number, alongside session signals. It is the difference between one customer worth £4,180 and two leads that look like they went nowhere.
MARKETING INTEGRATIONS
Works with what you already use
Clear Ring connects with the tools you already rely on: your ad platforms, analytics, forms, live chat and accounting software. Lead and revenue data flows into one place, and meaningful conversions flow back to the platforms spending your budget.
Verified G2 reviews
Rated 5 stars by the businesses using it
“Clear Ring has been phenomenal in tracking and attributing actions that were previously untraceable. We really feel that Clear Ring has already proved its worth by delivering measurable value. Full marks for the customer support.”
Amer M.Sales Development Representative · Verified G2 review“As a marketing expert you always keep an eye on which ads are bringing in golden customers and which are just wasting time and budget. Clear Ring is a game changer in this field, telling you exactly where to focus your efforts.”
Verified UserConsumer Services · Verified G2 review“Real-time insights from the top phone call attribution tool boost our ability to evaluate campaigns and determine return on investment. Our keyword call tracking is producing useful results.”
Moiza A.WordPress Developer · Verified G2 review“We started using Clear Ring and found it cool in tracking and attributing actions that were previously untraceable. Clear Ring is offering measurable values to boost our growth.”
Qurat-Ul A.Social Media Manager · Verified G2 review“We had a limited budget. Clear Ring was picked up to track our marketing campaigns and give us clear visibility into the likely conversions, thus achieving best possible results.”
Verified UserMarketing · Verified G2 reviewGot Questions? We’ve Got Answers
Frequently Asked Questions
Can I track add-to-cart and purchases?
Yes. Clear Ring lets you track key ecommerce actions such as add-to-cart clicks, purchases, and checkout completions. Each event is logged with a value so you can tie them back to campaigns and ROI.
Do I need coding knowledge to set up events?
No advanced coding is required. We provide a lightweight JavaScript snippet and clear documentation. For most ecommerce platforms, like WooCommerce, we already offer standardised event triggers (e.g., purchase).
Can I use Clear Ring with WooCommerce or Shopify?
Yes. Clear Ring works with major ecommerce platforms including WooCommerce and Shopify. Custom events can also be set up for bespoke platforms with minimal development.
How do events connect to calls and chats?
Events are logged alongside calls, chats, and forms in your dashboard. This means you can filter leads by event activity, for example: “Show me calls from users who also made a purchase.”
Does Clear Ring work with GA4?
Yes. Clear Ring integrates with GA4 to send event data directly into your analytics. You get the best of both worlds, marketing analytics in GA4, and lead intelligence in Clear Ring.
Can I assign values to events?
Absolutely. Events can carry dynamic values like purchase totals, cart values, or other custom metrics, giving you real revenue attribution instead of just event counts.
What if I only want to track purchases?
No problem. You choose which events to track. Many ecommerce businesses start with purchase tracking, then expand into add-to-cart or checkout events for deeper insights.
Do events update AI summaries?
Yes. Events feed directly into the progressive AI summaries. This means your lead profiles evolve over time, combining purchase actions, calls, chats, and form submissions for a full picture.
Is setup complicated for developers?
Setup is simple. Adding the Clear Ring snippet is a one-time step, and standard events like purchases are plug-and-play on supported platforms. For custom events, we provide straightforward guides for developers.
Can I track downloads and video plays too?
Yes. While ecommerce events are most popular, Clear Ring can also track non-purchase actions like downloads, demo bookings, or video plays, any action that signals buying intent.
Is event data secure and GDPR compliant?
Yes. All event data is encrypted in transit and at rest, stored in secure UK/EU servers, and handled under GDPR. Clear Ring is ISO 9001 certified and ICO registered.
What makes Clear Ring event tracking different?
Unlike analytics tools that just log events, Clear Ring ties events directly to leads and revenue. This means you don’t just see a click or a purchase, you see how it connects to a customer’s journey and their likelihood to convert again.
Further reading
More on revenue attribution
Written for people working this out, not for people already sold on it.
The invoice is the only number both systems can agree on.
The other half of the picture, for anything that is not a website.
How the same attribution works when someone rings instead of buying online.
Clarity Starts Here.
Ready to Turn Events Into Sales Clarity?
Don’t just count clicks, track the actions that drive revenue. With Clear Ring, every purchase, add-to-cart, and checkout step becomes a sales insight.