Cross-device tracking is the process of tracking a user's online activity across multiple devices. By collecting data from multiple devices, businesses are able to get a more complete picture of their customers' interests and behaviours. Cross-device tracking can be used for targeted advertising, personalization, and analytics.
Clear Ring uniquely does this by matching devices from phone calls made to your business. This gives you more clarity on your marketing campaigns which you would have otherwise missed. Cross-device tracking is extremely powerful when looking for campaigns that are assisting other campaigns (First-click and Last Click)
From within your Clear Ring dashboard under your call details page, you are able to see the full user journey and can see when a user has changed the device. If a user has been using a new device, if they make a call from one of our dynamic numbers then we instantly merge all this activity.
By being able to see the user journey and all devices used, you're now able to view your marketing campaigns in a new light. You can see which ones are assisting other campaigns and optimize accordingly. If you're not currently using Clear Ring then sign up for a free trial today and start seeing the power of cross-device tracking!