Custom Event Tracking
Custom Event Tracking is an essential tool for any business that wants to understand its customers' behaviour. By tracking events, businesses can gain valuable insights into how customers interact with their products and services. Custom Event Tracking also allows businesses to track the success of marketing campaigns and quantify the ROI of their marketing spend.
Custom Event Tracking can be used to track any event, such as button clicks, page views, or downloads. You can also track custom events, such as when a user signs up for a newsletter or makes a purchase. You can create an event for anything and push additional information into Clear Ring.
For example, you can track when a user clicks “Add to cart” and you can push the product name, category, price and user information into Clear Ring to get a more detailed insight into what marketing is working.
Custom Event Tracking is an essential tool for understanding your customer's journey and fine-tuning your marketing efforts. With Custom Event Tracking, you'll be able to see which marketing campaigns are driving results and adjust your strategy.
You can use Custom Event Tracking to segment your audience so that you can target them more effectively. If you are not already using Custom Event Tracking, you should start today!